SEO specialists say that the importance of building quality links is higher than ever now. Ever since Google started gaining dominance in the search engine market back in the 1990s, the importance of link building has been on an upswing. Many SEO experts have agreed to the fact that link building is a tenuous process that requires a lot of effort, but effective link building will reap fruitful results. Google crawls your website for both internal and inbound links to assign rankings to your website and therefore, link building still remains one of the primary marketing techniques used today.
The higher the quality of links directed to your website from others, the more are the chances of your website receiving a better ranking. While better visibility remains the bottom-line of link building, here is an in-depth explanation of the various perquisites of link building.
A Strong Ranking Signal
Link building can serve as an important ranking factor in the years to come. Undoubtedly, building quality back links is one of the paramount aspects of a good SEO strategy. When you acquire links from a site that has a high domain authority, each link will automatically get more link juice, which in turn, causes Google to assign a higher rank to your site during its crawl. It is true that a good link building process can help you outrank your competition in the web space.
Surge in Traffic
Good links from reputed websites can drive referral traffic to your website, which is again a plus for your business. It is a good practice to obtain an inbound link from a site that is in the same domain as yours or relevant to your brand. Back links from such sites can result in increased conversion rates, rather than just drawing traffic.
Builds your Brand
In the course of increasing your visibility, establishing yourself as an authoritative brand in your niche is important to gain your customers’ trust. This is true especially when you include links from a website that has an already-established reputation in the market. If customers find a hyperlink redirecting to your website, your business will naturally be considered authentic/trustworthy.
Builds Good Relationship with Peers
The fundamental characteristic of an inbound link is the flow between one domain and the other; in other words, the relationship between your website and others. When you successfully reach out to other websites requesting for backlinks, it will be beneficial in building a good relationship with them.
Improves Domain Authority
With high-quality links, the domain authority of your site will definitely increase. This, in turn, will increase the visibility of your website. Domain authority also can help build trust within your customers in the long run.
Knowing how Google approaches link building in the current scenario and working on your strategies accordingly is crucial for successful link building. As with any tactic, over-optimizing your website for link building can lead to penalization from Google. Link building is indeed important when it comes to ranking and is here to stay for a long time in the SEO landscape.