Google’s Penguin update tracks links that are not credible with an intent to enhance the rankings of the pages that deserve to be ranked high in the search results. With the link building process becoming more streamlined, getting links from other domains is becoming increasingly challenging. Link earning primarily involves tactics which can fetch links from external resources through content. This includes practices such as guest blogging and personalized e-mail outreach. Link earning has a multitude of advantages including improved traffic and better brand reach, which in combination results in better rankings.
You might have got tired of hearing, reading and telling people that “Content is King”. However, the phrase shows no signs of fading. While content is a powerful tool that can fetch you links, here are some tips by which you can earn links through content.
1. Thorough Study
The first step of creating content is to analyze what type of content works well and gets maximum shares. This firstly involves doing thorough research of your competitors’ content and how they engage and acquire links via said content. You should also take note of what type of content reached the maximum number of individuals. A clear idea of all these can help you craft your content better.
2. Crafting
List the main theme of your article, its sub-ideas and the content which has to go into every point. You can use a message mapping tool to help accomplish this. The tool can also help you find things which you might otherwise miss. Then, think on including infographics, images, videos or other forms of visual content to add relevance to your article. Make sure you include relevant meta descriptions, titles and heading tags before you publish your content.
3. Distribution
A well-written writeup and an effective promotion strategy are the deciding factors of a content’s reach. Distributing your content involves contacting blogs that are relevant to your niche, and sharing the piece in various social media channels. You can also set an optimal frequency to tweet or post about the piece of content. Promoting your content also involves answering pertinent queries in Quora, sending e-mail newsletters, and contacting influencers to talk about the concept to their community.
4. Measuring
Your content gets published, receives a good number of views and then, you just do not move on to the next piece of content. You should analyze a few aspects of your current content including the number of views/shares, ROI and conversion rates. This can help you set a goal for your next piece of content.
It is definitely a myth that links matter less to SEO. Links are still powerful weapons which help your site stay relevant in the SERPs and drive traffic with a better user experience, and thereby earn revenue for your business. Now that you can create quality content, craft a strategy that strikes a good balance between creation and promotion.