Backlinking is an extremely important part of SEO. Having quality, related backlinks can mean the difference between high page rankings or not ranking at all. But how exactly do you go about getting SEO backlinks that really matter?
Well, the best way to encourage backlinks to your site is to produce content people want to link to. However, sometimes that’s easier said than done, especially if you aren’t quite sure what type of content to use. That’s why I am going to provide you with a few tips for creating a linkable asset people will be eager to link to.
Visual Media
People love graphics, PDF’s, charts, graphs, pictures, video and any other type of visual media because it’s generally quick and to the point while being easy to read and digest. That’s why content that provides a visual element is more likely to go viral than text-only content. Therefore, the chances of you receiving more backlinks, increases significantly when visual media content is used.
How To Guides
The main reason people access the internet is for information, whether that’s to research buying something or to learn something. Therefore, if you develop a how-to guide or tutorial about a topic people in your industry are searching for, you will potentially have a goldmine on your hands. You simply create an article, eBook, blog post, infographic, video, etc. that lays out step-by-step exactly what it is the search is trying to learn then include a link back to your website. People love how-to guides because they are easy to follow, provide them with free information and are very popular especially with the DIY crowd. However, this will only be effective if you provide valuable information that people would normally expect to pay for. If you do, the chances of your content going viral will increase significantly because people will be eager to share your valuable information with their friends and colleagues.
Text Marketing
You might not normally associate text marketing with link building; however, text marketing is the perfect lead in to building links and for those links to go viral. More people will open and read a text than they will an email. Additionally, since most people carry and check their mobile devices throughout the day and night, your messages are more likely to be read and acted upon more quickly. Additionally, they are easier to share, which in itself encourages a viral effect. Mobile marketing can easily be turned into a passive marketing task if you use a mass texting service. A mass texting service will allow you to do the work once and the service will do the rest for whatever time-frame you have set in place.
Free Online Tools
People frequently search for and use free online tools; therefore, you should create some free tools and/or apps people can use for something related to your industry. You can compare this concept to free mortgage calculators, car payment loan calculators, body fat calculators, etc.
How many free online tools or apps have you used in the past? If you are like most people, probably quite a few. This concept works extremely well for creating content people want to link to, share and use.
If you would like more information about creating content people want to link to or any other SEO related topic, please contact us today and let us show you how we can help take your business to the next level.
Author Biography
Sophorn is the marketing guy at Trumpia, the most complete SMS software with mass sms messaging, smart targeting and automation. Jumpstart your business by grabbing your free copy of his powerful Mobile Marketing Success Kit. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.