It is a stripped-down version of HTML that is designed to be extremely lightweight and fast loading. What makes it so fast? The platform is designed for pure readability and speed. Moreover, this reinvented version of HTML strips out the elements that cause pages to load slowly: third party scripts and JavaScript. According to Google,
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Michael Brenner is CEO of Marketing Insider Group, and co-author of The Content Formula. Michael is a passionate evangelist for customer-centric marketing that drives real business results. Michael is a frequent speaker at industry events covering topics such as marketing strategy, social business, content marketing and personal branding. Here’s what Michael Brenner had to
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An influencer is a person who has a wide reach and trust with your target audience. Although global influencers have a wider reach that can help your company, local influencers are the ones who can bring conversions to your site These influencers have proven their credibility over time — they are trusted, persuasive, and highly
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Zac Johnson is CEO and Founder of MoneyReign, Inc. and an author of http://zacjohnson.com/. MoneyReign, Inc. is an online marketing company that was founded in 2000. Today the company focuses on a handful of site properties that focus on blog management, content creation and both B2B & B2C marketing. Here’s what Zac Johnson had to
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Every smart local SE0 expert will tell you that a solid local SE0 strategy is essential for all local businesses in a competitive environment. That means pretty much every type of local business- large, medium or small enterprise (SMBs/SMEs). According to the new research conducted by an SE0 Guru, on-page SE0 copy-writing, inbound anchor text,
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The success of most businesses in the current corporate world is as a result of employing the best marketing strategies. Identifying a marketing strategy that works best for your enterprise is not an easy task, and many businesses do not prosper because they have not identified the right mix of marketing strategy. There are a
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Analysts and experts are of the opinion that 2015 was an exclusive year for SE0 due to the many updates the industry experienced. Mobile friendly algorithm that was a major game changer, for instance, was highly talked of in 2015. As a result, many non-mobile friendly sites were penalized by Google. Given that 2015 was
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Google Tag Manager is a very convenient tool used by marketers that enable them to edit, add or remove measuring and marketing tags without the intervention of a webmaster(s). This, therefore, hastens the process from the marketing outlook and frees the webmasters to work on other projects. With the Google Tag Manager, one is able
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Despite anyone’s best efforts, businesses are bound to take a hit online. Be it through an unhappy customer voicing their discontent or an unscrupulous competitor trying to drag your brand through the mud. When this happens to your business, you need to have a plan to mitigate the damage and deal with bad press. However,
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Over recent years, Google has rolled out a number of algorithm updates which have affected websites either positively or negatively. 2015 was not different. Although the updates weren’t as huge as the earlier years’ hummingbird, panda and penguin updates, they were significant enough to warrant some changes in SEO tactics. Here are the top Google
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