Dominating the evolving local search environment is tougher than it used to be. In the past, all a company had to do was have a website, claim its Google My Business page, and make sure it is listed in several online business directories. Nowadays, local SEO is much more competitive. The reason is simple: once
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If you represent a company that operates internationally, you’re faced with the dilemma of creating an SEO marketing campaign that targets a variety of regions around the world in several different languages. Considering how hard it is to find a good SEO company, you’d probably prefer to find a company that offers services in
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Link building is one of the oldest SEO techniques still in use, a technique which is still evolving to this day. In the early days of SEO, this technique resulted in many black hat practices that had to be addressed through consecutive updates by Google. Today, link building is a much more refined and
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Online reputation management is an important part of all online marketing efforts. Many customers choose to buy products based on reviews and testimonials, and as such, negative reviews can damage both your brand and your bottom line. A reputation management campaign will ensure that the damage from negative comments is mitigated, and that unhappy
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Localized search engine optimization seems to be the way of the future. Google has implemented new policies which take into account the user’s geolocation when displaying search results, and as such, companies are starting to target keywords that include geolocation in order to achieve high rankings. In many cases, there will be little to
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Nowadays, targeting generalized or long-tail keywords is no longer enough, or even the optimal approach. Instead, due to a new Google search algorithm, localized keywords are becoming the focus of SEO campaigns. Google searches now take into account a user’s location when displaying search results, and as such, targeting location specific keywords has been
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All businesses, whether they are internet-based or not, can benefit from good SEO. SEO is an ever-evolving facet of marketing that requires consistent effort and investment. However, the results can greatly increase lead generation and customer acquisition. This of course means that competition is stiff, and the higher you want to rank on a
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Being a digital marketing expert might sound like it would take years of professional training, but if you really think about the concept of digital marketing, you might find out that you’re already an expert. That’s because digital marketing is the act of marketing through a digital medium, and as all things digital, it is
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