To stand out from the rest of the brands and make content marketing work for you is indeed a big challenge. As you know, to develop a brand that resonates with customers is just one half of the job done. A good content marketing strategy, which is necessary for the persistence of the brand, takes a lot of meticulous planning and implementation. Today, an effective content strategy is indispensable to sustain your brand’s continued favor with its customers.
Experimenting and figuring out innovative and effective ways of telling things to people have been key to successful engagement of customers in the current content marketing context. There are many kinds of content today such as blogs, newsletters, infographics and case studies which can be used with great effect to engage with customers.
We asked our participants to pick their most effective content type from among various types of content, including those listed above.
The results we got showed that blogs stood heads and shoulders above the other types of content with 73.7% of surveyed SEO brands choosing it. 47.4% of our respondents preferred eNewsletters as their choice of marketing their business. Infographics, case studies and videos took 42.1%, 36.8% and 31.6% the vote, respectively.
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