SEO (Search Engine Optimization) includes practices that are done to please the search engine. The primary aim of SEO is to push businesses to the highest possible positions in the search engine results. On the other hand, CRO (Conversion Rate Optimization) basically focuses on converting visitors into customers. It is known that landing pages when properly designed can drive better lead generation. Many marketers are often confused about whether SEO or CRO takes priority when it comes to optimizing a landing page, and how to strike a balance between SEO and CRO. Here is some insights on how you can optimize your website for better visibility with respect to a few key factors.
Bounce and Engagement Rates
For an SEO-inclined business, bounce rates should be as low as possible and engagement rates should be as high as possible. Google checks various factors such as traffic, average time spent by users in your website and user engagement to assign a ranking to your website. Therefore, to make your landing page Google friendly, focus on improving its engagement rates and decreasing bounce rates.
On the other hand, for a conversion-inclined business, a higher bounce rate is not as important as long as your conversion rates are higher.
Targeted Keywords
If you want your site to show a good organic performance, zeroing in on the best keywords and using them properly in your content takes priority. Make sure your content matches the intent of the searcher.
If your brand’s conversion rates are high, then ranking keywords have little or no relevance.
Editorial Links
Aside from links that you acquire by guest blogging, having editorial links are naturally a plus to your website. Editorial links are not acquired like backlinks from guest blogs. Editorial links are hard to get but are considered highly valuable with respect to SEO.
If you are looking to increase your conversion rates, then links do not matter as much.
Audience
For an SEO-based landing page, the content should serve a variety of audiences. It should contain answers for any user who is looking for particular information and thereby click on a call to action.
When it comes to conversions, the page should address only the target audience, i.e. the specific group of customers who are most likely to buy your product.
Whether it is SEO, CRO or PPC or any other digital marketing tactic, each method is reliant on the others to be fully effective. Though focusing on a particular strategy may be fruitful for time being, it may not generate good results in the long run. For websites, increasing your visibility matters but converting them into customers takes the highest priority and will draw revenue. Search Engine Optimization and Conversion Rate Optimization should work in tandem with one another in order to gain see productive results in a business. Take these tips into account to increase your credibility online and expand your customer-base.